Section 001: Midwest Modern | 2017

The name Section 001 was created by students in the very first year of Stephen Slaughter and I teaching the course. The intent of the course was to develop a furniture and housewares brand from the ground up, with students developing the name and visual identity, all the way through to designing and prototyping all of the objects, and finally designing a tradeshow booth to display the brand at the International Contemporary Furniture Fair in New York City.

The work went on to win the Editor’s Choice for Best school at ICFF, and be featured in a variety of publications.